Jul 30, 2022
In Business Forum
Since the 21st century, the per capita disposable income of Chinese residents has grown rapidly. The proportion of people's consumption based on basic survival needs such as food and clothing has decreased, and development-oriented consumption has increased, resulting in a large demand for high-quality knowledge and information. A new consumption structure for education, culture and entertainment is taking shape. Since 2012, the added value of my country's cultural industry has continued to grow, from 1.8 trillion to 3.1 trillion, an increase of more than 70%. According to the plan of the Ministry of Culture, the added value of my country's cultural industry business email list will exceed 5.5 trillion yuan. Under the support of the macro environment, the growth rate of the scale of my country's cultural industry has increased significantly, but its proportion in GDP is still significantly lower than that of developed countries such as the United States, and there is still more room for growth in the future. From this, we can find that China's consumption structure has changed from a survival-oriented to a development-oriented one, the growth rate of the cultural industry has accelerated, and the development space and potential are huge. Figure 1‑1 2012-2020 China's cultural industry added value and the proportion of GDP Analysis of the Development Status of Content Payment in China Over the years, free and rich Internet content has provided users with a convenient way to obtain information, and it has also increased the complexity of content screening for users. With the launch of video website membership system and digital music albums, the level of education in the market has been significantly improved, and netizens have gradually developed the habit of paying for high-quality Internet content.